NEWS: Leona Lewis for Body Shop – Cruelty-Free Beauty

I’m sure by now most of you have heard of the European Union’s ban on animal testing for cosmetics, which came into effect on March 11, 2013.  As a result of the ban, cosmetics tested on animals can no longer be marketed in the EU.  In a press release from the European Commission,  the EU head of Health & Consumer Policy, Tonio Borg, stated:

“Today’s entry into force of the full marketing ban gives an important signal on the value that Europe attaches to animal welfare. The Commission is committed to continue supporting the development of alternative methods and to engage with third countries to follow our European approach. This is a great opportunity for Europe to set an example of responsible innovation in cosmetics without any compromise on consumer safety.”

This is a huge move for the cosmetics industry and many advocates of clean and safe products are hoping the concern for animal and consumer safety will spread across the globe.  Personally, I’m not confident that North American countries will enforce similar policies anytime soon, but I was happy to see a press release from The Body Shop, known for their cruelty-free philosophy, reinforcing their belief in clean and safe products for all living creatures.

On February 28th, The Body Shop introduced Leona Lewis as their newest Brand Activist.  Lewis, first known for her triumph on X-Factor but now recognized for her continued success as a singer, is a long-time vegetarian and animal lover.  In collaboration with The Body Shop, she as put her name on an exclusive cruelty-free make-up and fragrance collection – the Limited Collection by Leona Lewis.  

Featuring 100% vegetarian cosmetics in fashion-forward shades, the Limited Edition Collection by Leona Lewis features quirky packaging with a floral deer motif, celebrating the fact that The Body Shop was one of the first beauty brands to use cruelty-free, man-made musk instead of musk derived from the musk deer.  The Limited Edition Collection by Leona Lewis is available at selected stores from April 15th, 2013.
(The Body Shop Press Release – February 28, 2013)

Leona’s collection will include Shimmer Palettes ($22 each), a White Musk Libertine fragrance (starting from $17.50), a Blusher Brush made of man-made hair ($15), and naturally pigmented lip glosses ($10 each).To kick off this collaboration, Lewis will be hosting an exclusive gig on The Body Shop Facebook page TODAY (Tuesday, March 26th) at 2:30pm EDT to celebrate cruelty-free beauty, as well as answer a live Q&A.  She’s taking requests for songs and is encouraging fans to participate by tweeting song requests to @leonalewismusic using the hashtag #LeonaShouldSing.  

I don’t know much about Lewis herself but it seems that The Body Shop has chosen a great role model for the job.  Not only is Leona Lewis stunning, but cruelty-free beauty seems to resonate with her – I’m interested to see what she has to say in her live performance.  I’ll be in the middle of a working day while this is streaming so I’m not sure I can watch, but if I can manage to do so I’ll be tweeting from @anjali_handa.

Does anyone else plan to tune in?
I’ll have more information on the new beauty line in the coming weeks – keep your eyes peeled for some reviews and a giveaway!
Hope you are all doing fabulously well.

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